Improve Amazon Listings for More Sales

1. Better Search Ranking

Optimizing your Amazon product listing may seem intimidating, but there are multiple approaches you can take. When you start optimizing, it can benefit you in several ways.

Begin by considering your industry and niche, and then conduct audience research. For instance, do customers prefer short and concise titles, or do they tend to make more purchases when descriptive words are included? Here are a few tips:

• Keep your title within 80 characters, even though the character limit is 200 for Amazon listings.
• Make sure to check the specific guidelines for character limits in your product category.
• Regardless of the category, focus on providing clear and informative titles and descriptions.

To determine which content performs best, conduct split tests to compare different versions. You can use Amazon’s Manage Your Experiments split testing tool to compare variations in titles or photos and see which one converts better.

2. Try Different Online Ads

Amazon sellers can take advantage of unique advertising options on the e-commerce platform. These include;

• Sponsored Products, where sellers pay only when someone clicks on their ad.
• Sponsored Brands, available to sellers enrolled in Brand Registry, allow for brand logo display, custom headlines, and multiple product showcases.
• Sponsored Display campaigns, available to eligible sellers, use rich media and contextual signals to reach relevant audiences on Amazon and other websites.

Sellers can also earn a Brand Referral Bonus by directing traffic to Amazon listings through their marketing campaigns. To begin advertising on Amazon, sign up for Brand Registry and create an Amazon Ads account.

3. Attract Buyers with Discounts

Boost sales by promoting discounted products. With Amazon Coupons, you can provide customers with dollar or percentage-off discounts. These coupons are showcased in Amazon search results and on the Amazon coupons page.

Expand your customer base through Amazon Social Media Promo Codes, which offer percentage-off discounts on eligible products. These promo codes are shareable URLs that can be utilized on social media platforms and in influencer marketing campaigns. Use discounts to attract new customers or entice existing ones to revisit your product offerings.

4. Get Good Reviews for Better Results

Product reviews have a strong impact on customer trust, as they help answer questions and promote purchases. However, obtaining high-quality product reviews, particularly for newly released items, can be challenging. One solution is to join the Amazon Vine program, where you can offer free units to influential Amazon reviewers. This helps in generating genuine reviews, building trust among customers, and introducing them to new brands and products.

5. Prioritize Shipping and Delivery

Shipping options play a significant role in customers’ purchasing decisions. A study found that 56% of abandoned carts were due to delivery concerns. On Amazon, customers can search for products and sort the results based on delivery speed. To make your listings stand out and cater to customers seeking quick delivery and good deals, it’s advisable to offer shipping at the fastest speeds and lowest rates possible.

You have two options for order fulfillment: you can handle it yourself or opt for Fulfillment by Amazon (FBA). With FBA, you can enjoy benefits such as free, two-day shipping through Amazon Prime. To utilize FBA, you need to send your products to Amazon’s fulfillment centers for storage. Amazon takes care of packaging, shipping, and even customer service or returns if needed.

6. Keep Products Available

Maintaining a well-stocked inventory is crucial for maximizing and sustaining your success on Amazon. It’s important to ensure you have enough units available for purchase, as grabbing customer attention is only beneficial when products are in stock. To stay on top of inventory planning, regularly monitor and manage your inventory.

If you sell on multiple platforms, make sure to synchronize your inventory to avoid running out of stock. Additionally, consider utilizing the FBA Restock tool for effective inventory planning. This tool takes into account your sales history, demand forecasts, seasonal trends, and replenishment settings to provide personalized recommendations for restocking your inventory.

7. Expand Your Reach

If you’re in the United States, you can sell products on Amazon’s Mexico and Canada stores by using Remote Fulfillment with FBA. When a customer buys something, Amazon will send it from the U.S. fulfillment centers where your inventory is stored. You can use the inventory you already have for FBA or send new products to Amazon.