How to start an Amazon Business?

Hi everyone! I hope you are all doing well. Welcome back to another blog. This article will discuss the topic in detail “How to start an Amazon Business?”. Whether you are currently running a well-established e-commerce business, have an exciting concept for a new product, or possess a genuine passion for the art of selling, this comprehensive guide will provide you with the necessary steps to advance your journey with Amazon, one of the world’s largest online marketplaces.

With the Individual plan, you will be required to pay a fee of $0.99 for every item you sell. On the other hand, the Professional plan entails a monthly cost of $39.99, regardless of the number of items you sell within that period. It is important to note that in both plans, Amazon also collects a referral fee on each sale. This referral fee is a percentage of the total transaction and varies depending on the specific product category. If you would like to obtain a comprehensive overview of the selling fees associated with our platform, we recommend visiting our pricing page, which provides a detailed summary of these charges.

Selling Strategy Considerations

Resellers actively search for popular products that already exist in the market and then offer them for sale in Amazon’s online stores. On the other hand, brand owners take a proactive approach by either manufacturing their own unique products or sourcing goods from reliable suppliers to sell under a private label, thus presenting shoppers with a diverse and exclusive selection of items. It is worth noting that many sellers opt to pursue both strategies simultaneously, leveraging the advantages of each. Ultimately, the choice between these methods depends on your specific goals and preferences as a seller. If your intention is to establish and sell your own brand on the Amazon platform, rest assured that we have a wealth of valuable resources and powerful tools at your disposal to support your venture.

Flawless Launch

New Amazon sellers must prioritize the first 90 days to establish effective strategies for boosting performance after launching their products. Amazon data scientists refer to this as “Perfect Launch,” which involves utilizing five key selling programs: Brand Registry, A+ Content, Fulfillment by Amazon, Automated Pricing, and Advertising. Implementing these five steps within the critical 90-day period can accelerate sales growth, and many top-performing sellers have already adopted this approach.

Create a seller account

You have two options to begin selling on Amazon: either utilize your existing customer account or create a new seller account using your business email. Individuals from specific countries are qualified for this. Before registering, ensure you have the following ready:

  • A business email address or an Amazon customer account
  • An internationally chargeable credit card
  • A government-issued identification for identity verification, which safeguards both sellers and customers
  • Tax information
  • A phone number
  • A bank account where Amazon can transfer your sales proceeds.
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Use Mobile App

Leverage the convenience of the Amazon Seller app to effectively track your sales, seamlessly fulfill orders, effortlessly explore a wide range of products to sell, promptly respond to customer inquiries, effortlessly capture and enhance professional-quality product photos, and effortlessly create captivating listings—all within the convenience of your phone.

Add Products

On Amazon, there is a wide range of products that you can sell. However, the ability to do so depends on various factors such as the nature of the product, the specific category it belongs to, and the brand associated with it. It’s important to note that different categories have different requirements for sellers.

Certain categories are open to all sellers, allowing anyone to list their products without any restrictions. However, there are also categories that necessitate a Professional seller account, which requires a subscription fee. This account type provides additional features and benefits to sellers.

Products Listing

In order to start selling your product on Amazon, you will need to go through the process of creating a product listing. This can be done either within Seller Central or via the API. The product listing contains several important elements:

  • Firstly, you need to provide a product identifier, such as a GTIN, UPC, ISBN, or EAN. This identifier is crucial as it specifies the exact item you intend to sell. To acquire a UPC code, you have two options: you can either obtain it directly from GS1, or you can request an exemption.
  • Next, you will need to generate an SKU, which stands for Stock Keeping Unit. This is essentially a product ID that you create in order to effectively manage and track your own inventory.
  • Furthermore, your product listing should include comprehensive offer details, such as the price at which you are selling the product, its current condition, the quantity available for purchase, and the various shipping options you offer to your customers.
  • It is also essential to provide accurate and detailed product information. This includes the product’s name, brand, category, comprehensive description, and high-quality images that showcase the product from different angles.
  • Lastly, optimizing your product listing with relevant keywords and search terms will greatly enhance its visibility to potential buyers, making it easier for them to discover and find your product.
  • In the event that another seller is already offering the same product, you will need to match their existing listing. This means that certain details, such as the product identifier, will already be in place. However, if you are the first seller to introduce a particular product, you will have the responsibility of creating a brand-new listing from scratch.
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Product Details

When you view a product on, you’ll find all the relevant information about it on a page called the “product detail page.” This is where your offer details will be displayed. If multiple sellers are offering the same product, Amazon combines their data on one detail page.

If you sell products under a registered trademark, it’s a good idea to enroll in Amazon Brand Registry. It’s a free service that gives you more control over product detail pages that use your brand name. Here are some important aspects of a product detail page:

  • Title: Keep it under 200 characters and capitalize the first letter of each word.
  • Images: Use high-quality images sized at 500 x 500 or 1,000 x 1,000 pixels to enhance your listing.
  • Variations: If your product comes in different colors, scents, or sizes, make sure to mention them.
  • Bullet points: Use short, descriptive sentences to highlight key features and benefits.
  • Featured offer (“Buy Box”): The main offer is displayed on the detail page. Customers can add it to their cart or click “Buy Now.”
  • Other offers: Multiple sellers may offer the same product at different prices or with different shipping options.
  • Description: Include relevant keywords to increase the visibility of your listing and improve search results.

Remember, optimizing your product detail page can greatly impact your sales and visibility on Amazon.

Attract Buyers

Once your products have been officially released and made available in Amazon’s online stores, you can implement a variety of effective techniques to draw in potential customers. It is worth noting that the Amazon Flywheel methodology serves as our comprehensive approach to driving sustainable growth and maximizing success.

Supply speedy delivery

Customers often prefer to shop for products that display the prestigious Amazon Prime badge. This highly coveted badge can be obtained by utilizing the efficient service of Fulfillment by Amazon (FBA) to conveniently ship products directly from our well-equipped fulfillment centers.

Promote your bids

Enhance the visibility of your individual products and significantly boost brand awareness by strategically advertising in search results and prominently featuring your products on dedicated product pages. One effective approach to promote your products is by running enticing deals or providing exclusive coupons, which can attract more customers and generate increased sales.

Select competitive prices

Many savvy customers actively seek out the best possible prices when shopping. To ensure you remain competitive in this dynamic market, you can take advantage of valuable tools available on Seller Central. These tools, such as automated repricing and the option to offer bulk pricing exclusively for Amazon Business customers, can give you the edge you need. By utilizing these features, you can optimize your pricing strategy, attract more buyers, and enhance your overall sales performance.

Obtain buyers reviews

Selling on Amazon marks the pivotal moment when your business can truly thrive. We have a range of effective tools at your disposal, enabling you to elevate your operations to new heights and beyond. Customer product reviews play a significant role in benefiting both purchasers and sellers alike. Therefore, it is crucial that you familiarize yourself with the appropriate approaches to actively garner more product reviews while steering clear of any policy violations that may arise.

Expand your business

Selling your products on Amazon stores provides you with the incredible opportunity to build a thriving worldwide company right from the comfort of your laptop. With the ability to advertise, run promotions, and reach customers globally, you have numerous avenues to expand your business and tap into new markets.

Remain victorious

We have intentionally established and consistently uphold stringent criteria for Amazon sellers, as our primary goal is to deliver an exceptional, hassle-free, and secure shopping experience that delights our valued customers.

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