Hi everyone! I hope you are all doing well. Welcome back to another blog. This article will discuss the topic in detail “How to start an Amazon Business?”. Whether you are currently running a well-established e-commerce business, have an exciting concept for a new product, or possess a genuine passion for the art of selling, this comprehensive guide will provide you with the necessary steps to advance your journey with Amazon, one of the world’s largest online marketplaces.
Selling Plan Selection
Selling Strategy Considerations
Flawless Launch
Create a seller account
You have two options to begin selling on Amazon: either utilize your existing customer account or create a new seller account using your business email. Individuals from specific countries are qualified for this. Before registering, ensure you have the following ready:
- A business email address or an Amazon customer account
- An internationally chargeable credit card
- A government-issued identification for identity verification, which safeguards both sellers and customers
- Tax information
- A phone number
- A bank account where Amazon can transfer your sales proceeds.
Use Mobile App
Add Products
On Amazon, there is a wide range of products that you can sell. However, the ability to do so depends on various factors such as the nature of the product, the specific category it belongs to, and the brand associated with it. It’s important to note that different categories have different requirements for sellers.
Certain categories are open to all sellers, allowing anyone to list their products without any restrictions. However, there are also categories that necessitate a Professional seller account, which requires a subscription fee. This account type provides additional features and benefits to sellers.
Products Listing
In order to start selling your product on Amazon, you will need to go through the process of creating a product listing. This can be done either within Seller Central or via the API. The product listing contains several important elements:
- Firstly, you need to provide a product identifier, such as a GTIN, UPC, ISBN, or EAN. This identifier is crucial as it specifies the exact item you intend to sell. To acquire a UPC code, you have two options: you can either obtain it directly from GS1, or you can request an exemption.
- Next, you will need to generate an SKU, which stands for Stock Keeping Unit. This is essentially a product ID that you create in order to effectively manage and track your own inventory.
- Furthermore, your product listing should include comprehensive offer details, such as the price at which you are selling the product, its current condition, the quantity available for purchase, and the various shipping options you offer to your customers.
- It is also essential to provide accurate and detailed product information. This includes the product’s name, brand, category, comprehensive description, and high-quality images that showcase the product from different angles.
- Lastly, optimizing your product listing with relevant keywords and search terms will greatly enhance its visibility to potential buyers, making it easier for them to discover and find your product.
- In the event that another seller is already offering the same product, you will need to match their existing listing. This means that certain details, such as the product identifier, will already be in place. However, if you are the first seller to introduce a particular product, you will have the responsibility of creating a brand-new listing from scratch.
Product Details
When you view a product on Amazon.com, you’ll find all the relevant information about it on a page called the “product detail page.” This is where your offer details will be displayed. If multiple sellers are offering the same product, Amazon combines their data on one detail page.
If you sell products under a registered trademark, it’s a good idea to enroll in Amazon Brand Registry. It’s a free service that gives you more control over product detail pages that use your brand name. Here are some important aspects of a product detail page:
- Title: Keep it under 200 characters and capitalize the first letter of each word.
- Images: Use high-quality images sized at 500 x 500 or 1,000 x 1,000 pixels to enhance your listing.
- Variations: If your product comes in different colors, scents, or sizes, make sure to mention them.
- Bullet points: Use short, descriptive sentences to highlight key features and benefits.
- Featured offer (“Buy Box”): The main offer is displayed on the detail page. Customers can add it to their cart or click “Buy Now.”
- Other offers: Multiple sellers may offer the same product at different prices or with different shipping options.
- Description: Include relevant keywords to increase the visibility of your listing and improve search results.
Remember, optimizing your product detail page can greatly impact your sales and visibility on Amazon.